About
DiviniTea is a celestial-themed tea salon which offers in-house service, tea boxes for purchase, and tasseography (tea leaf reading) services. Their goal is to provide a decadent, mystical tea experience unlike any other to all who find themselves at their doors. For lovers of the fantasy realm and the supernatural (and tea, of course!).
Project Goals
The goal for this project was to showcase DiviniTea's products and services and attract new customers through eye-catching promotional materials (both digital and print advertisements).
Design Solution
To entice patrons, I chose to feature DiviniTea's unique services and products in dreamy, upscale ads. Advertisements incorporated celestial elements such as moons, stars, and suns to represent the shop's theme.
Logo
For the logo, I wanted to highlight DiviniTea's "divine" motif by focusing on their more mystical services. I came up with the idea of two hands holding a floating teapot to parallel the image of a mystic gazing into a crystal ball.
I added the eye detail to relate to the shop's tasseography services and to give the logo a more spiritual meaning (the eye is commonly known as the window to the soul and is a symbol of prophetic abilities).
Colours
Print ads used a deeply saturated violet and lemon yellow + gold in order to convey the decadence of DiviniTea's establishment. For handouts, I chose a lilac palette to better match the different tea flavours being advertised.
Typography
For headers and text, I selected the typeface "Britania Ligatura" primarily for its clean curves and ligatures, which I felt were consistent with the shop's celestial theme while still being legible and professional.
Magazine Print Ad
Product Labels & Print Handout
I created three separate product labels to advertise DiviniTea's unique tea flavours. These were then used in a promotional handout which provided more information about the store, its products and services.
For the back of the handout, I decided to feature DiviniTea's tasseography services, and included readings to correspond to each featured tea flavour.
Social Media Ad
Programs Used: Adobe Photoshop, Adobe InDesign